Some have asked us why we have a “Female Characters” collection at Woozy Moo, when, in fact, we are trying to break down gender barriers!

Before launching Woozy Moo, we thought long and hard about having a “Female Characters” collection, as we do not want to segregate anything by gender; however, we have noticed in the toy business (along with many other industries) that females are heavily marginalized and not well-represented in a multifaceted way. We have seen, in our line of work at the United Nations, that some marginalized communities often do not get the spotlight they deserve.  We also believe that some communities need a supporting hand in the beginning to reach their goals. Since our goal is to raise the profile of females, and end marginalization, toys in this category include strong female characters and role models, showing off how cool females can be.  This collection also aims to promote and empower a population that has been historically marginalized. Our goal is to empower people, to encourage them to be the best that they can be.

Basically, we believe in the message the photo below is conveying :)

We hope this clears up things, for all the cool Moo-sters out there! We here at Woozy Moo are striving for the day that there are toys for all, representing everyone: boys, girls, special needs kids, etc. To reach our goal, we hope to give a little push to encourage little moo-sters to be awesome!  We love our Moo-sters!