It all started when our founder was working at the United Nations.  He saw how inequalities start at a young age—even in the world of toys.  Girls are told to play with dolls that do not look like them, and finding good quality learning toys are few and far between. The toy industry was (and still is) basically controlling fun.

Frustrated, he decided something had to change.  There should be no gendered toys (i.e. no toys "made for" particular demographics).  Kids should be able to be theirselves, play with what they want, and have fun learning.  A big giant corporation shouldn't tell us what fun is.  So, with the skills he learned at Harvard, Columbia, and the UN, our founder decided to give birth to Woozy Moo!

Here’s a little secret: when he was young, he was obsessed with Sailor Moon, which was “marketed” towards girls at the time, so maybe that is why he is so passionate about Woozy Moo!  Read about what others have said about us here (press).